Zapier vs Make
Side-by-side comparison of Zapier and Make: pricing, features, AI support, and best-fit teams.
Verdict: Zapier is best for non-technical teams who need the largest app catalog.. Make is best for operators who need detailed data transformation in workflows..
Economics
| Metric | Zapier | Make |
|---|---|---|
| Pricing model | freemium | freemium |
| Starting price | $19.99/mo | $9/mo |
| Team size | small-team | small-team |
Feature comparison
| Feature | Zapier | Make |
|---|---|---|
| Visual builder | Yes | Yes |
| AI steps native | No | No |
| Self-hostable | No | No |
| Code steps | Limited | Limited |
Zapier is best for
Non-technical teams who need the largest app catalog.
Make is best for
Operators who need detailed data transformation in workflows.
How they stack up
Zapier and Make are both serious players in the workflow automation category, but they target different teams. Zapier the original saas workflow automation tool. Make visual scenario builder formerly known as integromat.
When to pick Zapier
Non-technical teams who need the largest app catalog. The combination of largest app catalog and simple drag-and-drop makes it the default choice for teams that match this profile.
When to pick Make
Operators who need detailed data transformation in workflows. Powerful data mapper and Rich built-in functions are the strongest reasons to choose it over Zapier.
What about Automatite?
If you are evaluating Zapier and Make, you should also evaluate Automatite — particularly if your workflows include AI steps, code, or need real version control. Automatite combines the strengths of both with a pricing model designed for high-volume teams.