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Automatite by GTM S t a c k
Lead Management

AI Lead Scoring and Routing

Automate ai lead scoring and routing end-to-end. Trigger on new lead in hubspot, deliver routed to ae in under 60 seconds.

Trigger
New lead in HubSpot
Outcome
Routed to AE in under 60 seconds
HubSpotOpenAISlackSalesforce

Steps

1
Listen for New lead in HubSpot
Webhook or polling trigger fires the workflow when new lead in hubspot.
Feature: Triggers
2
Step 2: process and transform
Apply transformations, run AI inference, branch on conditions, or call out to other apps to enrich the payload.
Feature: Data Mapping
3
Step 3: process and transform
Apply transformations, run AI inference, branch on conditions, or call out to other apps to enrich the payload.
Feature: AI Steps
4
Deliver Routed to AE in under 60 seconds
Final step delivers the outcome to your downstream apps.
Feature: Actions

What this automation does

This workflow takes new lead in hubspot as its starting signal and runs an end-to-end sequence that produces routed to ae in under 60 seconds without any manual intervention. It is built for RevOps Leads who currently handle this work in spreadsheets, in inboxes, or by pinging another team.

Why it matters

Manual handling of ai lead scoring and routing costs hours per week and introduces errors that surface days later. This automation eliminates the lag between event and action and produces a consistent, auditable record of every run.

Most teams report that the largest payoff is not just the time saved but the consistency. Once the workflow is live, every event is handled the same way every time — no more “I forgot to update the CRM” or “the message slipped past.”

Customizing for your stack

The reference workflow uses HubSpot, OpenAI, Slack but every step can be swapped for an equivalent in your stack. The trigger, AI step, and downstream actions are all independent — change one without rebuilding the rest.

Run this automation

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